Ayurvedic hair wellness brand Fable & Mane has introduced Bollywood icon Kareena Kapoor Khan as its first global brand ambassador. The partnership comes as the brand prepares to celebrate its 5th anniversary, with a campaign set to launch in April 2025.
Founded by Akash and Nikita Mehta, Fable & Mane is known for its deep-rooted commitment to Ayurvedic rituals, particularly hair oiling, a time-honored tradition passed down through generations in Indian households. The brand has gained global recognition for its plant-based, cruelty-free formulations that blend ancient wisdom with modern self-care.
A Campaign Honoring Heritage and Self-Care
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The upcoming campaign featuring Kareena Kapoor Khan will shine a spotlight on the power of hair oiling and its role in maintaining healthy, strong hair. It aims to educate a wider audience on the benefits of holistic hair care while embracing self-love and mindfulness.
Sharing her thoughts on the collaboration, Kareena Kapoor Khan said:
“I’m drawn to Fable & Mane’s commitment to ancient wisdom and modern self-care. Their approach is a simple yet potent symbol of self-love, a reminder to prioritize our inner and outer beauty, and celebrate the richness of our heritage.”
The campaign will showcase Kareena in a new light, blending her elegance, confidence, and timeless beauty.
A Dream Collaboration for Fable & Mane
Fable & Mane’s co-founders, Akash and Nikita Mehta, expressed their excitement over the partnership:
“We are honored to welcome Kareena as the Global Ambassador for Fable & Mane. She embodies strength, confidence, and a deep connection to our shared heritage. As a founder who grew up inspired by her, this partnership is a dream come true. Together, we aim to inspire individuals worldwide to awaken through rituals and celebrate their inner beauty.”
With this collaboration, Fable & Mane hopes to expand its global reach, bringing Ayurvedic hair care traditions to a wider international audience. The campaign is expected to reinforce the brand’s message of mindful beauty, self-care, and embracing one’s roots.
The campaign featuring Kareena Kapoor Khan will be unveiled in April 2025, marking a new era for Fable & Mane as it continues to blend heritage with innovation in the hair wellness industry.
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