Wella Professionals, the world’s leading salon color brand with over 140 years of heritage in the hair industry, has announced Manushi Chhillar as its new brand ambassador for the Indian market. This strategic collaboration marks a significant moment for Wella Professionals as it introduces a brand face after several years, reinforcing its commitment to creativity, bold self-expression, and transformative beauty.
The announcement was made during the highly anticipated TrendVision 2024-25 Grand Finale, a premier event that celebrates hairstyling artistry and innovation. The platform was the perfect stage to unveil Manushi as the face of the brand, symbolizing a fresh and fearless approach to beauty. Known for her poise, elegance, and bold personality, Manushi perfectly aligns with Wella Professionals’ mission to inspire confidence and embrace change.
Pravesh Saha, General Manager of Wella India and South Asia, shared his excitement about the partnership:
“This marks the beginning of something legendary. Manushi represents a new wave of beauty, modern, bold, and unapologetically expressive. With her as the new ambassador of Wella Professionals, we bring our vision to life: to inspire stylists to create and consumers to embrace what’s new. Everyone dreams of change, but very few dare to make it happen. Together, we will encourage people to take that leap.”
As the global No. 1 salon color brand, based on the Kline 2023 Salon Hair Care Study for hair coloring products, Wella Professionals continues to push boundaries and shape the future of hairstyling. Through vibrant color transformations and innovative hair care solutions, the brand’s partnership with Manushi Chhillar celebrates the courage to redefine beauty and make every move legendary.
With the introduction of Manushi Chhillar as the new brand ambassador, Wella Professionals aims to further solidify its position as a leader in the hair industry. The brand plans to launch a series of creative campaigns and educational programs to engage hairstylists and consumers across India. These initiatives will spotlight trendsetting color techniques, advanced hair care solutions, and creative inspirations that empower individuals to explore new styles confidently. By merging innovation with artistry, Wella Professionals continues to nurture a community where every hair journey is celebrated and every transformation is legendary.
This collaboration highlights Wella Professionals’ dedication to empowering individuals and stylists alike to experiment with their hair and embrace their unique styles, championing creativity and self-expression at every step.
