If you’ve ever envied Shakira’s effortlessly perfect waves or frizz-free curls, you’re not alone. And now, there’s finally a way to channel a bit of that hair magic yourself. The international pop sensation has officially stepped into the beauty industry with the launch of her debut haircare line, isímA, now available exclusively at Ulta Beauty.
Shakira now has a haircare line, and it’s not just another celeb vanity project.
What Is isímA?
Named after the Spanish word that intensifies adjectives like “bellísima” or “fuertísima”, isímA embodies Shakira’s commitment to going all-in when it comes to hair care. The word means “very” or “extremely,” a reflection of both her Latin heritage and her no-compromises philosophy “More is more.”
“For many women like me who have very complicated hair, porous, dry, over-processed, curly, wavy, we need more,” she explained in an interview with Allure. “There’s that saying that less is more. No, in our case, more is more.”
The Product Lineup
isímA launches with a full line of haircare essentials, each product designed to nourish, restore, and celebrate hair in all its diverse forms. From curl creams and reparative oils to daily-use shampoos and conditioners, the formulas are clinically backed and consciously created for real results. According to Billboard, the brand takes a “more is more” approach to formulation, promising rich textures, effective ingredients, and noticeable transformation across different hair types.
Shakira’s Go-To Favorites
In a recent InStyle interview, Shakira opened up about her personal favorites from the line and what she uses before hitting the stage. One standout is the Reparative Hair Oil, which she says controls her frizz and adds a healthy, camera-ready shine. “This is something I use almost every day and definitely for every show,” she shared. She also swears by the Curls Don’t Lie Curl Perfecting Cream, designed to define curls without stiffness or crunch.
For fans, the love is already pouring in.
One early reviewer raved: “What I love most about this product is that it doesn’t weigh my hair down or leave a greasy finish. Instead, it makes my hair silky, shiny, and much easier to style.”
Why This Matters
It’s easy to dismiss celebrity beauty brands as passing fads, but isímA is rooted in real need. Shakira has long been open about her hair struggles, especially as a performer who faces relentless heat styling, color processing, and high-intensity routines. This line isn’t about perfection; it’s about empowerment through hair care that works.
Shakira’s goal?
To create solutions that don’t cut corners, especially for textured, damaged, or high-maintenance hair.
Over To You
With isímA, Shakira isn’t just adding another line to her resume, she’s launching a hair care movement that celebrates heritage, texture, and unapologetic self-expression. Whether you’re dancing in your living room or prepping for a full day of Zoom calls, your hair might just have a new holy grail.
So yes, we’ve stopped asking how her hips don’t lie. Now, we just want to know her hair care routine and lucky for us, she’s finally sharing it.
